Brendan Rodgers has informed those who fall under his charge at Anfield, plus any player he may sign, that they will be expected to entertain, play attacking football but work hard due to the demands his system will place on them.
His comments provide an inequivocabile manifesto less than a week after his appointment was officially announced.
The Liverpool boss has promised to work tirelessly to achieve the high standards he not only sets for himself; but the brief Fenway Sports Group (FSG) have laid before him.
In doing so the 39-year-old maintains that he will be upholding his new club's finest traditions.
He went on to promise that those who wear a Liverpool shirt will have to put in as much effort as those watching in the stands.
"For me [it] is [important] to defend the principles of this great club - which are about offensive, creative football with tactical discipline - and to retain the values of the club," Rodgers said.
"The tradition of this football club is about players playing the game in a stylish, relentless way with consistency at the very top.
"I have conditions to work in. I create a framework and the players come in and adhere to it.
"I hear people talking about working hard but for me it is an obligation - it's not a choice.
"We all work hard in our everyday lives as people and for players it is no different.
"It is quite simple. You come in and do a hard day's work. You make sure in training and on match days you come in and you can take your top off and wring it out and it will be soaking wet.
"It is that honesty that you want. If you can work hard and you have got talent it takes you a long way.
"That will be the emphasis for me here - to try to reinforce that and ensure that commitment to the cause is important because we have a cause to fight for here."
Yet Rodgers acknowledges that no matter how much work is put in players will need time to adjust.
He added: "It is going to take time for how I want to play and the philosophy I want to introduce.
"We want to play winning football, effective football. But I know, inherently, what we need to play that way and win that way but ultimately that will be the job of the next period of time.
"It is about results and the progress of the team but we will make our first steps and hopefully that will improve over the next few years.
"What we need to do is improve the team and the quality of the team and hopefully over the next couple of years we will be ready to challenge and ready to compete."
Meanwhile, the League Managers' Association have confirmed that Steve Clarke has left the club.
Despite tendering his resignation when Kenny Dalglish was sacked FSG refused to accept the offer, retaining his services until a successor was found.
The departure is described as being on amicable terms and was agreed some days ago.
Having earned praise for his work at Newcastle United, Chelsea, West Ham United and Liverpool there is likely to be no shortage of offers coming the Ayrshireman's way.
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